A book I am intending to read; Sensemaking in Organizations by Karl Weick.

However, until I do, I came accross a nice summary of the concept here:

Sensemaking in Organizations: Reflections on Karl Weick and Social Theory

by Laura A. McNamara, Sandia National Laboratories [this is one of two posts on sensemaking; see also the companion piece Sensemaking Methodology by Peter Jones] Sensemaking is a term that gets thrown around a lot without much consideration about where the concept came from or what it really means.

Sensemaking has seven properties (Weick, 1995):

  1. Identity and identification is central – who people think they are in their context shapes what they enact and how they interpret events (Pratt, 2000, Currie & Brown, 2003; Weick, Sutcliffe, & Obstfeld, 2005; Thurlow & Mills, 2009; Watson, 2009).
  2. Retrospection provides the opportunity for sensemaking: the point of retrospection in time affects what people notice (Dunford & Jones, 2000), thus attention and interruptions to that attention are highly relevant to the process (Gephart, 1993).
  3. People enact the environments they face in dialogues and narratives (Bruner, 1991; Watson, 1998; Currie & Brown, 2003). As people speak, and build narrative accounts, it helps them understand what they think, organize their experiences and control and predict events (Isabella, 1990; Weick, 1995; Abolafia, 2010) and reduce complexity in the context of change management (Kumar & Singhal, 2012).
  4. Sensemaking is a social activity in that plausible stories are preserved, retained or shared (Isabella, 1990; Maitlis, 2005). However, the audience for sensemaking includes the speakers themselves (Watson, 1995) and the narratives are ‘both individual and shared…an evolving product of conversations with ourselves and with others’ (Currie & Brown, 2003: 565).
  5. Sensemaking is ongoing, so Individuals simultaneously shape and react to the environments they face. As they project themselves onto this environment and observe the consequences they learn about their identities and the accuracy of their accounts of the world (Thurlow & Mills, 2009). This is a feedback process so even as individuals deduce their identity from the behaviour of others towards them, they also try to influence this behaviour. As Weick argued, “The basic idea of sensemaking is that reality is an ongoing accomplishment that emerges from efforts to create order and make retrospective sense of what occurs” (Weick, 1993: 635).
  6. People extract cues from the context to help them decide on what information is relevant and what explanations are acceptable (Salancick & Pfeffer, 1978; Brown, Stacey, & Nandhakumar, 2007) Extracted cues provide points of reference for linking ideas to broader networks of meaning and are ‘simple, familiar structures that are seeds from which people develop a larger sense of what may be occurring.” (Weick, 1995: 50).
  7. People favour plausibility over accuracy in accounts of events and contexts (Currie & Brown, 2003; Brown, 2005; Abolafia, 2010): “in an equivocal, postmodern world, infused with the politics of interpretation and conflicting interests and inhabited by people with multiple shifting identities, an obsession with accuracy seems fruitless, and not of much practical help, either” (Weick, 1995: 61).

Each of these seven aspects interact and intertwine as individuals interpret events. Their interpretations become evident through narratives – written and spoken – which convey the sense they have made of events (Currie & Brown, 2003).

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