Clayton Christensen gives a lecture on his new book; the key point is:
Focus on what problem you are solving for the customer; not what your product can do, or what you can offer. His example from McDonalds is: What problem does their Milkshake solve: answer: a snack for a long drive, that is easy to consume, and takes enough time to consume, so that the experience is not over too fast. This means that the competitor to McDonalds milkshake is not something from Burger King, but another easily consumed, but long in duration, snack.
well worth watching.
Where Does Growth Come From? | Clayton Christensen | Talks at Google
Clayton Christensen is an award-winning Harvard Business School professor and author of five books, including The Innovator’s Dilemma, which received the Global Business Book Award for the best business book of the year. Clayton presents brand new content on different ways to think about growth and he shared some of his unique perspective on “measuring your life” (as seen in his TED talk) with the audience.
Competing Against Luck: The Story of Innovation and Customer Choice
Competing Against Luck: The Story of Innovation and Customer Choice [Clayton M. Christensen, Karen Dillon, Taddy Hall, David S. Duncan] on Amazon.com. *FREE* shipping on qualifying offers.